The September issue of Harvard Business Review highlighted what customers value in products varies by industry.
Within the article, research has shown that one common value among all 10 types of businesses evaluated is quality.
The 10 types of businesses include:
Apparel/Retail
TV Service Providers
Discount Retail
Consumer Banking
Grocery
Brokerage
Food and Beverages
Auto Insurance
Smartphones
Credit Cards
Read the full article here:
https://hbr.org/magazine
Harvard Business Review - The Elements of Value
